So it says at the website of upcoming Swedish sneaker, Sneaky Steve. This is a new sneaker label that came out with their first collection just a few months ago for Fall/Winter 2007/08. According to their website, Sneaky Steve’s are meant to be the intermediary between the beautifully made but overpriced luxury sneakers and cheap but ’shitty’ local brand sneakers (by local he’s referring to Swedish ‘local’ of course’). Thus it’s designer sneakers at an affordable pricetag.

Design-wise, they claim to be “a mix of 80:s street and punk culture with a touch of preppy English mod”, which is an accurate description. To back the description up are the use of black/white leather, brogue/wingtip detailing, pointed toes and an unrestrained use of 80’s bright colours for their summer collection. After checking out the outgoing AW 07/08 collection posted on their website I also notice some semblance to the other designer sneaker label, London’s SWEAR. I am quite taken in by their mixing of elements, embodied by the “Chuck Black Patent” which combines the informality of a slip-on shoe with the oxford shoe elements of wingtips and patent leather. Also liking their hi-cut model Swap available in white leather, black leather or silver.
Pic courtesy of LifeLounge

What caught my eye that led to the discovery of this brand was the creatively-presented photo campaign of their upcoming SS 08 collection:

(Photos courtesy of Streetwear Feber)

It seems like a brazen use of the 80’s colours they were speaking of. But by the looks of it, these sneakers are meant to be fun and not to be taken too seriously. It would take a KL person tremendous courage to wear these playful high tops out (like the one in tennis ball green!) but some colour combo’s are alright. Personally, I’d wanna know more about the high-cut leather black and white velcro sneakers on picture 6. Those look cool.

The closest to get these babies are in Singapore’s Billet Doux store. Price should be not more than an average pair of Nike Air Force One’s.